Still, I took one look at this:
And after I realized it was a real movie (though that's not a real ad for it), my first thought was: Holy crap. Must. See. Snakes. On. A. Plane. It wasn't until afterwards I realized the movie had become an internet phenomenon before any promos had even come out. Entertainment Weekly just published their ten most anticipated movies of 2006. The list is:
10. Clerks II
8. The Devil Wears Prada
7. Pirates of the Caribbean: Dead Man's Chest
6. Little Miss Sunshine
5. The Break-Up
4. X-Men: The Last Stand
3. Snakes on a Plane
2. Superman Returns
1. The Da Vinci Code
SOAP is number three. The article goes on to say:
RELEASE DATE Aug. 18
WHY WE CAN'T WAIT Do you need a reason beyond the brilliant tabloid-headline simplicity of the title? How about the presence of pulp master Samuel L. Jackson as the chief snake handler?
THE PREMISE Jackson is a U.S. Marshal escorting a Mafia trial witness aboard a flight from Hawaii to Los Angeles. To silence the snitch, Mob saboteurs check onto the plane a time-release crate carrying 400 deadly serpents of all sizes.
SOURCE An original screenplay by John Heffernan and Sebastian Gutierrez
THE BACKSTORY Usually, a studio will trim a thriller so that it earns a less restrictive PG-13 rating, but the anticipation among fans was so palpable that New Line ordered reshoots in March to make the film more R-worthy, adding more gore and raunch.
BURNING QUESTION Can this movie live up to its hype, or will it leave mayhem-hungry fans hissing?
COME FOR Jackson, getting medieval on some reptiles and dropping 12-letter expletives as only he can
STAY FOR The long-MIA Julianna Margulies, as a flight attendant, and for comic relief, Saturday Night Live's Kenan Thompson as a passenger. (Does this film even need comic relief?)
It's the title. It's all about the title. Snakes on a Plane. That's the movie. Snakes on a Plane. It's all you need to know.
I'm predicting 150 mil. Easy.